One of the things I have always appreciated about SUPERFLEX is that they do not merely produce artworks to be contemplated passively inside museums. Over the years, they have also built systems, products, collaborations and occasionally entire economic circuits around the ideas explored in their practice. In connection with the exhibition Come Hell or High Water at Arken, SUPERFLEX has launched several initiatives intended to support and fund some of the broader ecological and artistic ideas connected to the exhibition — particularly their ongoing reflections on interspecies living and possible forms of coexistence between humans and other species in a future shaped by climate transformation. This includes the possibility of drinking FREE BEER at Ølsnedkeren on Griffenfeldsgade 52 in Copenhagen. The project itself has long occupied a fascinating position somewhere between artwork, open-source experiment, branding exercise and social sculpture. Beer as intellectual property critique. Beer as community infrastructure. Beer as conversation starter. And, admittedly, it is always difficult not to appreciate the phrase “Free Beer.” At the same time, SUPERFLEX has collaborated with Klaus Samsøe on a small clothing collection available at Griffenfeldsgade 58. The garments are produced with a strong sustainability profile while carrying elements of SUPERFLEX’s visual and conceptual universe into everyday urban life. I had the pleasure of attending the launch events at both places last week. What continues to interest me about SUPERFLEX is precisely this refusal to maintain strict boundaries between art, activism, branding, economics, ecology and participation. The beer funds artistic and ecological projects. The clothing becomes part design object, part institutional critique, part wearable conversation about climate futures and coexistence. Very few artist groups manage to move this fluidly between contemporary art, systems thinking and ordinary daily life without it becoming either cynical branding or heavy-handed activism. SUPERFLEX still somehow manages the balance.

05/10/2026 21:20:49


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