One compelling thread in Karl Ove Knausgaard’s essay The Reenchanted World (also in Weekendavisen as Verden, der forsvandt / Tallenes tale) is the idea—voiced explicitly by James Bridle—that we need to understand the technologies that shape our lives. Not just use them. Understand them. Bridle calls it technological literacy, and recounts how learning to code and building solar-powered tools helped lift them out of climate paralysis. It gave them agency—“a feeling of competence in the face of very complex systems.” This recalls Douglas Rushkoff’s famous warning: “Program or be programmed.” In a world governed by algorithms and abstract systems, those who don’t understand how computation works risk becoming passive objects of its influence. Knausgaard seems to agree—but can’t quite follow through. He describes himself as technologically illiterate and overwhelmed. The entire essay is a kind of lyrical circling around this alienation, filled with metaphors of lost connection and pseudo-experience. He travels, reads, talks, observes—but never crosses the line into technical engagement. While Bridle builds tools and teaches code, Knausgaard remains on the other side, writing about not understanding. The result is a moving and beautifully written meditation on technological disempowerment—but also a quiet reminder that understanding begins with participation. https://rushkoff.com/books/program-or-be-programmed/

08/15/2025 18:17:01


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